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Intentional Loss

When a prospective client of yours has a very small requirement/project for you, when it just means a few thousand rupees in profit (<5k) as opposed to the time, effort and money you invest in clinching that deal, when the prospect is very keen about quality and wants you to provide a “free” feel/experience of the product/service, when the client stays 40 kms away, when the client *might* be able to put you onto some other small requirement/project…

Would you trivialize his requirement and feel that it is not worth the effort when compared to the returns and use your time more productively?  Or would you see this as an opportunity to increase your client base and get one more person to know about your company and take on the project even if the few thousands you make may even out?

What would YOU do?

I chose the former. What do you think?

1 year 1 month and 24 days… That’s how long it’s been since I wrote on my blog.  And if I am not writing this post now, I would personally equate myself to scum.

I’m gonna cut the pleasantries and head straight to why I came back to write… Irom Sharmila.  “Oh that Assamese lady who’s been on a fast for a while now for the AFSPA Act?’ and “Man, her protest is truly humbling” and “Wow, I wonder how she still hasn’t gotten as much media as anybody else would have” – a bunch of lines that I’ve been hearing about this … umm… lady.

I don’t think I can really fixate on a certain adjective for her.  Is she stupid? Brave? Crazy? Persevering?  Revolutionary – yes. Steadfast? Simple? Hmmm, I’m quite lost for words, surprisingly.

A lot has been written, spoken and deliberated about this lady and her protest and Government reactions have been tracked as well.  She has been periodically arrested and released stating that her protest is an attempt at suicide!  Many say she hasn’t received the media attention that she should/could have for political reasons.

What hurts me the most is that I sit here and write this post, almost unable to do anything about this? Or am I able and not doing anything about it?  That is a question we all need to ask ourselves.

Let us assume that newspapers, TV channels, doctors, social workers, journalists have all done their bit in bringing her protest to light.  But as citizens who are more privileged than Irom, what have we done for her cause? This question is haunting me and I am unable to go through my regular busy work day.

I am still thinking…  I need to do something, however small or big. And I need hands of support.  More on this will follow…

http://manipurfreedom.org/

As I sign off this post, I am headed out for lunch.  Because there is only one Irom Sharmila.

Overkill?

Any effort that seems to go farther than would be necessary to achieve its goal.  Basically, beating a dead dog.  Overkill.

As I see it, overkill could be the cause for anything from the death of the US economy to the death of a friendship or any relationship for that matter.

But when you do your best to fix something, you suddenly realize that it actually required to go kaput to regain its lost strength.  Losing charm to regain strength is completely acceptable.  That is exactly how I see the US economic breakdown.  No more views.

Although, an irony overkill is this : Seeing an eighty-nine year old, terminally ill lady, meeting with a fatal road accident while she crossed the road.  Are you wondering who let her cross that road? Then you are plain silly :P

The marketing overkill?  I obviously HAD to find one.

The marketing overkill

I think this is my most sleepy post ever.  Good night.

Q

P.S:  I wrote this only because I was listening to this song. Please don’t ask me why I made a connect to the US crisis.  I’m just sleepy, pah!  But think about it, it makes sense.

Is hunger satiable?

When some random child on the road begged me for five rupees to eat, little did I realize that I was soon going to understand a lot more about this boy than his hunger.  And a lot more about a certain corporation’s marketing excellence.  And a lot more about the Maslow’s little triangle.

I saw a little boy running towards me and when told me he was hungry and he needed money, I suggested that since he is hungry, I would buy him the food he wanted instead of giving him some change.  Readily the boy agreed.  When we went to a nearby hotel that served biscuits and samosas.  That is when I had his squeaky voice say “Pupsi dhaan venum”.  Pepsi.  I offered him some filling snacks and all he wanted was a Pepsi.

As I ponder more about this, I don’t know whether I should marvel at the branding & distribution genius in PepsiCo or worry about the little kid’s perception, or just be happy that I was able to satisfy his small want beyond his actual need.  The boy was visibly lacking nutrition and needed some wholesome food.  What does his need/want for that Pepsi indicate?

The shiny advertisements, the huge stars to endorse the brand, the easy access and of course the summer to accentuate the want… This is probably why the little boy wanted that one Pepsi over a square meal that he is missing.  But is this the customer Pepsi wants?  Beyond poverty, beyond hunger, beyond access, the boy was clear about what he wanted.

So many questions and thoughts raced through my head and I was wondering whether I should buy that Pepsi for him.

I did.

The look on his face when he saw the bottle, as he was drinking the cola, and after he was done, was priceless.

Sport has been an integral part of my life for as long as I can remember.  From playing street cricket with a bunch of rude boys till winning a rowing championship with my best friend, it has been a wonderful learning experience.  It has shown me facets about myself that I might have not have encountered otherwise.  Facets that have determined my decisions in different phases of my life.

The recent addiction, if I may call it, has been Ultimate Frisbee.  For those of you who are not aware of this famous club in Madras, click here.  I have been playing this game for 10 months now and this sure is one of the better things I have done in life.  The last 4 days of sporting action on the sands of Besant have been tremendous.  Racing speed, brilliant sportsmanship, grape juice, mouthfuls of sand, thrilling throws, amazing layouts.. it was a clear display of skill, technique, passion and just good ol’ fun!  I just can’t wait for the next tournament :)

And every time I lose a game, I think of one quote…

We didn’t lose the game; we just ran out of time.

Fonolo.

Sigh, if only my brain came up with such brilliant product ideas.  Can you imagine a company who deal with removing frustrations caused by phone calls from our lives?  Yes, I would pay to get rid of that.  Shai Berger has successfully identified a niche where no competition exists, not because others didn’t find it sensible, but because others just didn’t think of it.

Fonolo dials you deep into your call, skipping all the annoying IVR messages and taking you right to where you want to be.  This makes you think how thoughtful a company Fonolo is because they care to tend to our impatience.  On a positive note, they care for our time.

This product can only get slowly relevant in developing countries like India where a large number of people are just learning to use such systems.  But soon, the system is sure to pluck their brains out and then we can see Fonolo-India.

A nice workout, followed by a dinner that I got all dressed up pretty for, yummy food and interesting conversations, the romance, the happy waiter’s face after he saw the tip… and then… the auto-rickshaw ride back home.  Now that ride has made me stay up tonight.  Ah, haggling with auto drivers at the end of a wonderful date is such a killjoy.

But that is not what this is about.  This is about that auto driver with whom my sympathies lie.  Because he chooses where he can be.  Because he chooses not to rise.

After a board room level discussion and negotiation on the tariff that he would charge, we settled to give him his second bid.  He cited the reason for the extra tariff as the changed traffic regulations where he had to take a longer route.  But once we got into the auto, he takes a swift U-turn where none is allowed and dashes into a lane which according to him “makes things easier”.  Then why bargain so much if you are going to break rules anyway?  Or more specifically, why break those rules?  When my date and I asked him about it, he just snapped back with a look that read “whatever dude, shutthehellup!”

My dearest date lost his patience but I continued to appeal to the driver’s good senses, but in vain.  He kept justifying his action, if that was even remotely possible.  And to test my patience, he kept blessing the road with his mouthful of saliva+paan.  Now for those of you who know me, you would also know that the next thing I generally do is give the driver a piece of my mind about the spitting.  But instead, I decided to give the talk just before I pay him the money.

After the silent auto ride, just as I got out of the auto, the driver started to crib about how we brought him too far and that he should’ve charged more.  That’s when it struck me.  Crib, crib, crib was all he could do.  The date was now mighty bugged and decided to drag me out of the scenario before I get snubbed by the driver for my advice.  This was reasonable then because it was past 10 PM and the driver could have reacted negatively. But the fact still remained that I did not tell the driver what I wanted to.

As I think about it now, it could be true that the driver would have disregarded my every word, if I had spoken.  But why do I still feel guilty?  Because I credit myself with more patience than that.  Because I know that I disregarded my passion towards the benefits of social interactions by not speaking.  Because by not speaking, I did not give the driver anything useful to think about on his way back home.  Because this is how every other driver gets away.  And because I did something everybody does.

Why does one break rules?  Is it the fault of the rule maker or the rule breaker?  These are scenarios that have seen a lot of discussion.  What can one do at a grassroot level to fundamentally alter the civic sense of an individual, a community, a town, a city, a state, a nation?  Every educated person can be a knowledge pool to one who is not.  I believe I am educated and sensible enough to do this.  Here, I am referring to education of the mind and not the brain.  I have friends with degrees who still litter roads and break road signals.

So for an educated person in that sense, it just takes the willingness to share what you know and your passion towards the cause.  I talk to almost every uneducated person I know and try to make a difference in their outlook and approach towards all of this.  Do you?  You should.  Because that leads to social interactions that would further the progress of any community.  Trust me, it works better in real life than on paper or a web-page like this.

Trust your beliefs more than anyone can.

Educate people around you who could use that knowledge.

Apply your thoughts and beliefs.

Manage all these interactions effectively and in a structured way if possible.

I am really open to receiving questions on how and how not to do this.

And oh, the date is a really nice boy.  Nice enough to keep for a lifetime.

No, that is not an excuse.  It is a pretty lame one at that.

Maintaining a blog helps you understand how good, bad or ugly you are at keeping in touch.  With people, commitments and yourself.  I think I just realized that I am not as good as I can be, at this.  But guess what, I just got better with this post :)

So for all those of you who want to genuinely get better at being useful, start a blog.  And nurture it.

Does interest necessarily precede commitment?  Of course, and for any commitment to last, it should be followed by interest.  It is one of those not-so-vicious circles.

When you’re interested in doing something, you do it only when circumstance permit. When you’re committed to something, you accept no excuses, only results.

So guess who’s back, back again…  Can someone complete Mr. Shady’s song for me?

am·ne·sia (m-nzh) n. – Partial or total loss of memory, usually resulting from shock, psychological disturbance, brain injury, or illness.

Also, if our friendly, neighbourhood Spiderman decides to wear his undies outside his pants “for the ladies”, I would like to call that Brand Amnesia.  Because he isn’t so friendly anymore.  If they make Zara (in Madras) a three-storey night club with trance playing all the time, brand amnesia again.  If Rolex decides to come out with a low-cost model, that could be brand amnesia and an unnecessary foray into a new strategy, thereby losing identity for their elite line of watches.

Brand amnesia is a phenomenon when you forget what you or your identity represents.

When you do something out of character in your life, that’s brand amnesia.  Because I believe every individual is a brand, co-created by themselves and their network.  And when you supress your instincts and “go with the flow”, you are killing your brand.

So whether it is a company, an individual or a country, one needs to watch out and take every step in order to ensure that you retain the sanity of your brand.

Yes.  In prison.

No, seriously.  Even today.

I used to have a pretty neat collection of tapes, about a decade ago.  Some stolen (borrowed and never returned), some gifts, some of which I actually saved up money for.  And a few months back, I was in S’s house and we suddenly went down memory lane and dug up her cupboard to find some really old tapes.  I associate tapes to a certain phase of my formative years.  I really enjoy punching in that tape into the deck, pushing the rewind button and stopping right before your favourite song starts.  The timing really mattered when doing so.

Ah, what bliss :)   And yes, I was mighty bugged to know that she was the one who stole my Roxette tape!

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