Any effort that seems to go farther than would be necessary to achieve its goal. Basically, beating a dead dog. Overkill.
As I see it, overkill could be the cause for anything from the death of the US economy to the death of a friendship or any relationship for that matter.
But when you do your best [...]
Archive for October, 2008
Overkill?
Posted in Uncategorized, tagged marketing, random thoughts on October 9, 2008 | 4 Comments »
