Any effort that seems to go farther than would be necessary to achieve its goal. Basically, beating a dead dog. Overkill.
As I see it, overkill could be the cause for anything from the death of the US economy to the death of a friendship or any relationship for that matter.
But when you do your best [...]
Archive for the ‘Uncategorized’ Category
Overkill?
Posted in Uncategorized, tagged marketing, random thoughts on October 9, 2008 | 4 Comments »
Is hunger satiable?
Posted in Uncategorized, tagged branding, poverty, society on September 7, 2008 | 4 Comments »
When some random child on the road begged me for five rupees to eat, little did I realize that I was soon going to understand a lot more about this boy than his hunger. And a lot more about a certain corporation’s marketing excellence. And a lot more about the Maslow’s little triangle.
I saw a [...]
Where you whiz past the Irritating Voice Response (IVR)
Posted in Uncategorized, tagged branding, entrepreneurship, innovation on August 17, 2008 | 5 Comments »
Fonolo.
Sigh, if only my brain came up with such brilliant product ideas. Can you imagine a company who deal with removing frustrations caused by phone calls from our lives? Yes, I would pay to get rid of that. Shai Berger has successfully identified a niche where no competition exists, not because others didn’t find it [...]
*Occupied* and all that jazz…
Posted in Uncategorized, tagged blah on August 15, 2008 | Leave a Comment »
No, that is not an excuse. It is a pretty lame one at that.
Maintaining a blog helps you understand how good, bad or ugly you are at keeping in touch. With people, commitments and yourself. I think I just realized that I am not as good as I can be, at this. But guess what, [...]
Brand amnesia – Bites you in the backside
Posted in Uncategorized on August 1, 2008 | 1 Comment »
am·ne·sia (m-nzh) n. – Partial or total loss of memory, usually resulting from shock, psychological disturbance, brain injury, or illness.
Also, if our friendly, neighbourhood Spiderman decides to wear his undies outside his pants “for the ladies”, I would like to call that Brand Amnesia. Because he isn’t so friendly anymore. If they make Zara (in [...]
Cassette tapes – Do people even use them?
Posted in Uncategorized, tagged innovation, music, random thoughts on July 28, 2008 | Leave a Comment »
Yes. In prison.
No, seriously. Even today.
I used to have a pretty neat collection of tapes, about a decade ago. Some stolen (borrowed and never returned), some gifts, some of which I actually saved up money for. And a few months back, I was in S’s house and we suddenly went down memory lane and dug [...]
A restaurant without food?
Posted in Uncategorized, tagged branding, innovation on July 28, 2008 | Leave a Comment »
And you create a whole new business model on that?
There is one founding concept that this whole model thrives on. Trust. The patrons here are expected to bring/cook their own food and are given the spatial expanse of a old boathouse converted into a rustic harbourside restaurant. And they leave behind any amount of money [...]
