When some random child on the road begged me for five rupees to eat, little did I realize that I was soon going to understand a lot more about this boy than his hunger. And a lot more about a certain corporation’s marketing excellence. And a lot more about the Maslow’s little triangle.
I saw a [...]
Posts Tagged ‘branding’
Is hunger satiable?
Posted in Uncategorized, tagged branding, poverty, society on September 7, 2008 | 4 Comments »
Where you whiz past the Irritating Voice Response (IVR)
Posted in Uncategorized, tagged branding, entrepreneurship, innovation on August 17, 2008 | 5 Comments »
Fonolo.
Sigh, if only my brain came up with such brilliant product ideas. Can you imagine a company who deal with removing frustrations caused by phone calls from our lives? Yes, I would pay to get rid of that. Shai Berger has successfully identified a niche where no competition exists, not because others didn’t find it [...]
A restaurant without food?
Posted in Uncategorized, tagged branding, innovation on July 28, 2008 | Leave a Comment »
And you create a whole new business model on that?
There is one founding concept that this whole model thrives on. Trust. The patrons here are expected to bring/cook their own food and are given the spatial expanse of a old boathouse converted into a rustic harbourside restaurant. And they leave behind any amount of money [...]
