July 28, 2008 § Leave a comment
Yes. In prison.
No, seriously. Even today.
I used to have a pretty neat collection of tapes, about a decade ago. Some stolen (borrowed and never returned), some gifts, some of which I actually saved up money for. And a few months back, I was in S’s house and we suddenly went down memory lane and dug up her cupboard to find some really old tapes. I associate tapes to a certain phase of my formative years. I really enjoy punching in that tape into the deck, pushing the rewind button and stopping right before your favourite song starts. The timing really mattered when doing so.
Ah, what bliss 🙂 And yes, I was mighty bugged to know that she was the one who stole my Roxette tape!
July 28, 2008 § 1 Comment
And you create a whole new business model on that?
There is one founding concept that this whole model thrives on. Trust. The patrons here are expected to bring/cook their own food and are given the spatial expanse of a old boathouse converted into a rustic harbourside restaurant. And they leave behind any amount of money that they please in a little box. The experience is built on trust and social interactions and not just on the food. And the boathouse provides the ambiance that one cannot get elsewhere. Because then I’d rather cook at home and eat. The only reason I would not go to this place is because they do not have a toilet. That is the only part I find quite lame.
I understand that some may argue if this is even a restaurant. I would probably relate it more to a picnic spot in that case. But then again, you are what you position yourself to be. Actually, you are what your consumers perceive you to be.
So what would you think of this no-food restaurant?
I love the way how human emotions are a huge motivator for innovation in business, however cynical that sounds. Trust, romance, community living, insecurity (insurance!), greed, honour etc have been made into numerous successful business opportunities in the past. I wonder if one can make a business opportunity by harnessing the anger capital in any given place. Do kick boxing classes qualify for this one?
July 22, 2008 § 4 Comments
When I walked into one of my neighbourhood eatouts after a gruelling work out one day, I ended up thinking about how people do very little to keep up a brand image built over years of hard work.
I am a regular there. So much so that my friends and I even contemplated buying them new chairs and I would invest if they went public. Now that you have a background, let me get on with it.
I walked in for a lime juice, just a lime juice. Apparently, that is not allowed. They serve burgers and sandwiches that I HAVE to eat to make myself eligible for the only lime juice that I want. One may argue that it is the fault of the new guy who did not treat regulars well. Or the fault of the guy who made the rules. Sadly, it is the fault of the one guy who runs the show. He did not hire to the right people and he did not educate them about the brand they were representing.
I left without eating/drinking anything. They lost me. And many others who cannot walk into a friendly place to grab some quick juice. Then why even place that juice in the menu? What ever happened to customer delight? Doesn’t brand retention ring a bell?
Brands + Amplification = Influence — ” David Armano”
I still do not know if I should mention the name of the place because I still like the food there.