August 17, 2008 § 5 Comments
Sigh, if only my brain came up with such brilliant product ideas. Can you imagine a company who deal with removing frustrations caused by phone calls from our lives? Yes, I would pay to get rid of that. Shai Berger has successfully identified a niche where no competition exists, not because others didn’t find it sensible, but because others just didn’t think of it.
Fonolo dials you deep into your call, skipping all the annoying IVR messages and taking you right to where you want to be. This makes you think how thoughtful a company Fonolo is because they care to tend to our impatience. On a positive note, they care for our time.
This product can only get slowly relevant in developing countries like India where a large number of people are just learning to use such systems. But soon, the system is sure to pluck their brains out and then we can see Fonolo-India.
August 15, 2008 § Leave a comment
No, that is not an excuse. It is a pretty lame one at that.
Maintaining a blog helps you understand how good, bad or ugly you are at keeping in touch. With people, commitments and yourself. I think I just realized that I am not as good as I can be, at this. But guess what, I just got better with this post 🙂
So for all those of you who want to genuinely get better at being useful, start a blog. And nurture it.
Does interest necessarily precede commitment? Of course, and for any commitment to last, it should be followed by interest. It is one of those not-so-vicious circles.
When you’re interested in doing something, you do it only when circumstance permit. When you’re committed to something, you accept no excuses, only results.
So guess who’s back, back again… Can someone complete Mr. Shady’s song for me?
August 1, 2008 § 1 Comment
am·ne·sia (m-nzh) n. – Partial or total loss of memory, usually resulting from shock, psychological disturbance, brain injury, or illness.
Also, if our friendly, neighbourhood Spiderman decides to wear his undies outside his pants “for the ladies”, I would like to call that Brand Amnesia. Because he isn’t so friendly anymore. If they make Zara (in Madras) a three-storey night club with trance playing all the time, brand amnesia again. If Rolex decides to come out with a low-cost model, that could be brand amnesia and an unnecessary foray into a new strategy, thereby losing identity for their elite line of watches.
Brand amnesia is a phenomenon when you forget what you or your identity represents.
When you do something out of character in your life, that’s brand amnesia. Because I believe every individual is a brand, co-created by themselves and their network. And when you supress your instincts and “go with the flow”, you are killing your brand.
So whether it is a company, an individual or a country, one needs to watch out and take every step in order to ensure that you retain the sanity of your brand.