Pepsi can’t see.
April 20, 2010 § 2 Comments
Apparently PepsiCo didn’t read this when I wrote it. Strange. I thought I tagged. Sometimes, I tend to live in a world of delusion.
So when I saw little Oliver’s face, holding a little bottle of the junky cocktail, the boy I met one and a half years ago, came to my mind. The boy who would give his only money for the day towards this drink.
I understand that this is business and we need to make ads and we need to appeal to all sections of the society ya-da ya-da. But what ever happened to responsible advertising. You know the health hazards of your product, then why use a child to sell it? Why can’t you just continue using celebrities and sleazy models to promote your drink? Adults can make decisions for themselves (can they?!) but I’m sure a 7 year old cannot do that.
So stop shoving it in their face, and mine. Instead of investing millions in ad budgets, use it in the RefreshEverything project. That makes sense to me.