A day in the life of . . .

December 10, 2009 § 6 Comments

Everybody loves gifts. I’m no different.  So my happiness knew no bounds when I met John, Paul, George and Ringo on the 7th of August 2009 at 10:15 am.  As thoughtful a gift/thought that it was, it also was a responsibility.  I was to be married shortly and suddenly I felt like I was handed a few babies to take care of! *sigh*, that silly cow.

The Fab Four were super cool and kept swimming about their day and having fun.  I’d secretly sing them a song each day, in my head, so that my silly colleagues don’t hear me and think I’m off the rocker. But this, helped me reaffirm and realize my undying love for the Smart/Cute/Quiet/Funny ones, the original.

The Beatles may have required “psychedelic experiences” to create something unbelievable like what they did, but I need absolutely nothing to be able to enjoy it. To sink in it. To drown with it. To sleep with it. To love it. To breathe it. As cliche as it sounds, music is my therapy. People who know me well would know that I listen to almost *any* kind of music and find a connect out of everything to music. I relate phases of my life to songs, yeah, I’m cheesy like that 😛

Anyway, I should agree that I wasn’t the best caretaker of the swimming Fab Four and did a sad job of giving them food on time.  And they begin to pop off, one by one. As much as it made me upset, I can proudly say that it was fantastic to host the Fabs in my cabin.

After all, Happiness is a Warm Gun.  So, Let it be.


Intentional Loss

December 3, 2009 § 4 Comments

When a prospective client of yours has a very small requirement/project for you, when it just means a few thousand rupees in profit (<5k) as opposed to the time, effort and money you invest in clinching that deal, when the prospect is very keen about quality and wants you to provide a “free” feel/experience of the product/service, when the client stays 40 kms away, when the client *might* be able to put you onto some other small requirement/project…

Would you trivialize his requirement and feel that it is not worth the effort when compared to the returns and use your time more productively?  Or would you see this as an opportunity to increase your client base and get one more person to know about your company and take on the project even if the few thousands you make may even out?

What would YOU do?

I chose the former. What do you think?

Where will preceeds hunger…

December 2, 2009 § Leave a comment

1 year 1 month and 24 days… That’s how long it’s been since I wrote on my blog.  And if I am not writing this post now, I would personally equate myself to scum.

I’m gonna cut the pleasantries and head straight to why I came back to write… Irom Sharmila.  “Oh that Assamese lady who’s been on a fast for a while now for the AFSPA Act?’ and “Man, her protest is truly humbling” and “Wow, I wonder how she still hasn’t gotten as much media as anybody else would have” – a bunch of lines that I’ve been hearing about this … umm… lady.

I don’t think I can really fixate on a certain adjective for her.  Is she stupid? Brave? Crazy? Persevering?  Revolutionary – yes. Steadfast? Simple? Hmmm, I’m quite lost for words, surprisingly.

A lot has been written, spoken and deliberated about this lady and her protest and Government reactions have been tracked as well.  She has been periodically arrested and released stating that her protest is an attempt at suicide!  Many say she hasn’t received the media attention that she should/could have for political reasons.

What hurts me the most is that I sit here and write this post, almost unable to do anything about this? Or am I able and not doing anything about it?  That is a question we all need to ask ourselves.

Let us assume that newspapers, TV channels, doctors, social workers, journalists have all done their bit in bringing her protest to light.  But as citizens who are more privileged than Irom, what have we done for her cause? This question is haunting me and I am unable to go through my regular busy work day.

I am still thinking…  I need to do something, however small or big. And I need hands of support.  More on this will follow…


As I sign off this post, I am headed out for lunch.  Because there is only one Irom Sharmila.


October 9, 2008 § 5 Comments

Any effort that seems to go farther than would be necessary to achieve its goal.  Basically, beating a dead dog.  Overkill.

As I see it, overkill could be the cause for anything from the death of the US economy to the death of a friendship or any relationship for that matter.

But when you do your best to fix something, you suddenly realize that it actually required to go kaput to regain its lost strength.  Losing charm to regain strength is completely acceptable.  That is exactly how I see the US economic breakdown.  No more views.

Although, an irony overkill is this : Seeing an eighty-nine year old, terminally ill lady, meeting with a fatal road accident while she crossed the road.  Are you wondering who let her cross that road? Then you are plain silly 😛

The marketing overkill?  I obviously HAD to find one.

The marketing overkill

I think this is my most sleepy post ever.  Good night.


P.S:  I wrote this only because I was listening to this song. Please don’t ask me why I made a connect to the US crisis.  I’m just sleepy, pah!  But think about it, it makes sense.

Is hunger satiable?

September 7, 2008 § 7 Comments

When some random child on the road begged me for five rupees to eat, little did I realize that I was soon going to understand a lot more about this boy than his hunger.  And a lot more about a certain corporation‘s marketing excellence.  And a lot more about the Maslow’s little triangle.

I saw a little boy running towards me and when told me he was hungry and he needed money, I suggested that since he is hungry, I would buy him the food he wanted instead of giving him some change.  Readily the boy agreed.  When we went to a nearby hotel that served biscuits and samosas.  That is when I had his squeaky voice say “Pupsi dhaan venum”.  Pepsi.  I offered him some filling snacks and all he wanted was a Pepsi.

As I ponder more about this, I don’t know whether I should marvel at the branding & distribution genius in PepsiCo or worry about the little kid’s perception, or just be happy that I was able to satisfy his small want beyond his actual need.  The boy was visibly lacking nutrition and needed some wholesome food.  What does his need/want for that Pepsi indicate?

The shiny advertisements, the huge stars to endorse the brand, the easy access and of course the summer to accentuate the want… This is probably why the little boy wanted that one Pepsi over a square meal that he is missing.  But is this the customer Pepsi wants?  Beyond poverty, beyond hunger, beyond access, the boy was clear about what he wanted.

So many questions and thoughts raced through my head and I was wondering whether I should buy that Pepsi for him.

I did.

The look on his face when he saw the bottle, as he was drinking the cola, and after he was done, was priceless.

The long ULTIMATE weekend…

August 19, 2008 § Leave a comment

Sport has been an integral part of my life for as long as I can remember.  From playing street cricket with a bunch of rude boys till winning a rowing championship with my best friend, it has been a wonderful learning experience.  It has shown me facets about myself that I might have not have encountered otherwise.  Facets that have determined my decisions in different phases of my life.

The recent addiction, if I may call it, has been Ultimate Frisbee.  For those of you who are not aware of this famous club in Madras, click here.  I have been playing this game for 10 months now and this sure is one of the better things I have done in life.  The last 4 days of sporting action on the sands of Besant have been tremendous.  Racing speed, brilliant sportsmanship, grape juice, mouthfuls of sand, thrilling throws, amazing layouts.. it was a clear display of skill, technique, passion and just good ol’ fun!  I just can’t wait for the next tournament 🙂

And every time I lose a game, I think of one quote…

We didn’t lose the game; we just ran out of time.

Where you whiz past the Irritating Voice Response (IVR)

August 17, 2008 § 5 Comments


Sigh, if only my brain came up with such brilliant product ideas.  Can you imagine a company who deal with removing frustrations caused by phone calls from our lives?  Yes, I would pay to get rid of that.  Shai Berger has successfully identified a niche where no competition exists, not because others didn’t find it sensible, but because others just didn’t think of it.

Fonolo dials you deep into your call, skipping all the annoying IVR messages and taking you right to where you want to be.  This makes you think how thoughtful a company Fonolo is because they care to tend to our impatience.  On a positive note, they care for our time.

This product can only get slowly relevant in developing countries like India where a large number of people are just learning to use such systems.  But soon, the system is sure to pluck their brains out and then we can see Fonolo-India.