Intentional Loss

December 3, 2009 § 4 Comments

When a prospective client of yours has a very small requirement/project for you, when it just means a few thousand rupees in profit (<5k) as opposed to the time, effort and money you invest in clinching that deal, when the prospect is very keen about quality and wants you to provide a “free” feel/experience of the product/service, when the client stays 40 kms away, when the client *might* be able to put you onto some other small requirement/project…

Would you trivialize his requirement and feel that it is not worth the effort when compared to the returns and use your time more productively?  Or would you see this as an opportunity to increase your client base and get one more person to know about your company and take on the project even if the few thousands you make may even out?

What would YOU do?

I chose the former. What do you think?

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Where you whiz past the Irritating Voice Response (IVR)

August 17, 2008 § 5 Comments

Fonolo.

Sigh, if only my brain came up with such brilliant product ideas.  Can you imagine a company who deal with removing frustrations caused by phone calls from our lives?  Yes, I would pay to get rid of that.  Shai Berger has successfully identified a niche where no competition exists, not because others didn’t find it sensible, but because others just didn’t think of it.

Fonolo dials you deep into your call, skipping all the annoying IVR messages and taking you right to where you want to be.  This makes you think how thoughtful a company Fonolo is because they care to tend to our impatience.  On a positive note, they care for our time.

This product can only get slowly relevant in developing countries like India where a large number of people are just learning to use such systems.  But soon, the system is sure to pluck their brains out and then we can see Fonolo-India.

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